Privacy policy

Privacy Policy

Last updated: 08/06/2026

The Foldie, Inc., referred to in this Privacy Policy as “The Foldie®,” “The Foldie,” “we,” “us” or “our,” respects your privacy.

This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you:

  • Visit our website

  • Purchase our products

  • Create an account

  • Contact our customer support team

  • Subscribe to our marketing communications

  • Participate in a survey, contest or promotion

  • Otherwise interact with The Foldie®

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

The business responsible for the personal information described in this Privacy Policy is:

The Foldie, Inc.
Business address: 251 Little Falls Drive, Wilmington, Delaware, United States
Email: support@the-foldie.com

For customers in the European Economic Area or United Kingdom, our representative is:

The Foldie, Inc.

2. What Is Personal Information?

Personal information is information that identifies, relates to, describes or can reasonably be linked to an individual or household.

It may include information that directly identifies you, such as your name and email address, as well as information that may identify you when combined with other data, such as an IP address or device identifier.

Personal information does not include information that has been irreversibly anonymised or aggregated so that it can no longer reasonably identify an individual.

3. Personal Information We Collect

The personal information we collect depends on how you interact with us.

Information You Provide

We may collect information you provide when you:

  • Place an order

  • Create or manage an account

  • Contact customer support

  • Use an online chat service

  • Complete a survey

  • Enter a contest or promotion

  • Subscribe to email or text-message marketing

  • Submit a review or other content

  • Request a return, refund or exchange

This information may include:

  • Your full name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

  • Order information

  • Account login information

  • Customer-support communications

  • Product preferences

  • Survey or promotion responses

  • Reviews, photographs or other content you submit

Payment Information

When you place an order, payment information is collected and processed in connection with your purchase.

This may include:

  • Payment-card details

  • Billing information

  • Payment method

  • Transaction details

  • Payment authentication information

Payments may be processed by third-party payment providers. We may not directly receive or store complete payment-card numbers.

Information Collected Automatically

When you visit our website or use our services, we and our service providers may automatically collect information such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Device identifiers

  • Approximate location

  • Website activity

  • Pages viewed

  • Links clicked

  • Referring website

  • Date and time of visits

  • Shopping-cart activity

  • Purchase and conversion information

  • Diagnostic and performance information

Approximate location may be determined using an IP address or similar technology. We do not collect precise GPS location unless we specifically request permission and explain why it is needed.

Information from Other Sources

We may receive information from other sources, including:

  • E-commerce and payment providers

  • Shipping and fulfilment providers

  • Customer-service providers

  • Advertising and analytics partners

  • Social-media platforms

  • Fraud-prevention providers

  • Publicly available sources

  • Business and marketing partners

We may combine this information with information collected directly from you.

4. How We Use Personal Information

We may use personal information for the following purposes.

Processing Orders

We use personal information to:

  • Process payments

  • Confirm and fulfil orders

  • Arrange shipping and delivery

  • Provide order tracking

  • Process returns, refunds and exchanges

  • Send transactional communications

  • Respond to order-related questions

Providing Customer Support

We may use personal information to:

  • Respond to questions and requests

  • Investigate delivery or product issues

  • Manage complaints

  • Provide replacements or refunds

  • Maintain records of customer-service interactions

Operating and Improving Our Business

We may use personal information to:

  • Operate and maintain our website

  • Improve our products and services

  • Understand how customers use our website

  • Analyse business and website performance

  • Conduct research, testing and audits

  • Develop new products and features

  • Maintain business continuity

Marketing and Advertising

Subject to applicable law, we may use personal information to:

  • Send promotional emails or text messages

  • Recommend products

  • Personalise website content

  • Measure advertising performance

  • Create advertising audiences

  • Display advertisements on third-party websites and platforms

  • Understand the effectiveness of campaigns

Where consent is required, we will request it before sending marketing communications or using information for certain advertising purposes.

You may unsubscribe from promotional emails by using the unsubscribe link included in each marketing email.

Safety, Security and Fraud Prevention

We may use personal information to:

  • Verify accounts and transactions

  • Detect and prevent fraud

  • Investigate suspicious activity

  • Protect customers and our business

  • Enforce our policies and Terms of Service

  • Prevent misuse of promotions, returns or payment methods

  • Protect the security of our website and systems

Legal and Compliance Purposes

We may process personal information to:

  • Comply with legal obligations

  • Respond to lawful government requests

  • Establish, exercise or defend legal claims

  • Enforce agreements and policies

  • Maintain tax, accounting and transaction records

  • Protect our rights and the rights of others

5. Legal Bases for Processing

For individuals in the European Economic Area, United Kingdom and other jurisdictions requiring a legal basis, we may process personal information on the following grounds:

Performance of a Contract

Processing may be necessary to:

  • Process and deliver your order

  • Take payment

  • Provide customer support

  • Manage returns and refunds

  • Fulfil other contractual obligations

Legitimate Interests

We may process information when reasonably necessary for our legitimate business interests, including:

  • Operating and improving our business

  • Understanding website performance

  • Preventing fraud

  • Securing our systems

  • Managing customer relationships

  • Promoting our products

We will consider your rights and interests before relying on legitimate interests.

Consent

We may rely on your consent for activities such as:

  • Certain marketing communications

  • Non-essential cookies

  • Certain advertising activities

  • Other processing for which consent is legally required

You may withdraw your consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

Legal Obligations

We may process information when necessary to comply with laws, regulations, court orders or lawful requests.

6. Cookies and Similar Technologies

Cookies are small text files or identifiers stored on your browser or device.

We may also use pixels, tags, local storage and similar technologies. In this Privacy Policy, we refer to these technologies collectively as “cookies.”

We may use cookies to:

  • Operate essential website functions

  • Remember your preferences

  • Keep items in your shopping cart

  • Protect accounts and transactions

  • Understand website use

  • Measure website performance

  • Personalise content

  • Measure advertisements

  • Deliver relevant advertising

The cookies used may vary depending on the website, browser, device and services you use.

Where required by law, we will request your consent before using non-essential cookies.

You can manage cookies through your browser settings or through the consent options displayed on our website.

7. How We Disclose Personal Information

We may disclose personal information to third parties that help us operate our business.

Service Providers

We may share information with providers that perform services such as:

  • Website hosting

  • E-commerce services

  • Payment processing

  • Fraud prevention

  • Order fulfilment

  • Warehousing

  • Shipping and delivery

  • Customer support

  • Email and text-message delivery

  • Analytics

  • Advertising

  • Information technology and security

  • Accounting, legal and professional services

These providers may use personal information only as permitted by their agreements with us and applicable law.

Advertising and Analytics Partners

We may disclose certain identifiers, device information and website activity to advertising and analytics partners to:

  • Measure website traffic

  • Understand customer activity

  • Evaluate campaign performance

  • Personalise advertising

  • Deliver advertisements on other platforms

Depending on applicable law, some of these activities may be considered “sharing,” “selling” or targeted advertising, even when no money is exchanged.

You may have the right to opt out of certain advertising-related disclosures by contacting us at support@the-foldie.com.

Corporate Transactions

If we are involved in a merger, acquisition, financing, reorganisation, bankruptcy, sale of assets or similar business transaction, personal information may be disclosed or transferred as part of that transaction.

Legal and Safety Disclosures

We may disclose information where we reasonably believe it is necessary to:

  • Comply with applicable law

  • Respond to legal process or government requests

  • Protect our rights and property

  • Enforce our agreements

  • Detect or investigate fraud

  • Protect customers or members of the public

  • Prevent harm or illegal activity

8. Sale and Sharing of Personal Information

We do not sell personal information for money.

However, some disclosures of website activity or identifiers to advertising partners may be considered a “sale,” “sharing” or use for targeted advertising under certain U.S. state privacy laws.

Where applicable, you may request to opt out of these activities by contacting us at:

support@the-foldie.com

We will also process legally recognised browser-based opt-out preference signals where required by applicable law.

9. International Data Transfers

The Foldie® operates internationally, and personal information may be stored or processed in countries other than the country in which it was collected.

These countries may have different data-protection laws.

Where legally required, we use appropriate safeguards for international transfers. These may include:

  • Standard contractual clauses

  • Adequacy decisions

  • Contractual protections

  • Other legally recognised transfer mechanisms

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period may depend on:

  • The length of our relationship with you

  • The type of information involved

  • Our business and operational needs

  • Warranty and customer-support requirements

  • Fraud-prevention needs

  • Tax, accounting and legal obligations

  • Applicable limitation periods

  • The need to establish or defend legal claims

When information is no longer required, we may delete, anonymise or securely dispose of it.

11. Data Security

We use reasonable technical, administrative and physical safeguards designed to protect personal information against:

  • Unauthorised access

  • Loss

  • Misuse

  • Alteration

  • Disclosure

  • Destruction

However, no website, transmission or storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account has been compromised.

12. Your Privacy Rights

Depending on where you live, you may have the right to:

  • Know whether we process your personal information

  • Access personal information we hold about you

  • Request a copy of your personal information

  • Correct inaccurate information

  • Request deletion of personal information

  • Restrict or object to processing

  • Withdraw consent

  • Request data portability

  • Opt out of the sale or sharing of personal information

  • Opt out of targeted advertising

  • Limit certain uses of sensitive personal information

  • Appeal a decision concerning a privacy request

  • Lodge a complaint with a data-protection authority

These rights are subject to applicable legal limitations and exceptions.

We will not discriminate against you for exercising a privacy right.

Submitting a Privacy Request

To submit a request, contact us at:

support@the-foldie.com

Please use the subject line:

Privacy Request

Please provide enough information for us to understand and process your request.

We may need to verify your identity before completing a request. Verification information will only be used for that purpose.

Where permitted by law, an authorised agent may submit a request on your behalf. We may require proof of the agent’s authority and may ask you to verify your identity directly.

We will respond within the period required by applicable law.

13. California Privacy Rights

California residents may have rights under the California Consumer Privacy Act, as amended.

These may include the right to:

  • Know the categories and specific pieces of personal information collected

  • Know the sources and purposes of collection

  • Know the categories of third parties receiving information

  • Request deletion

  • Request correction

  • Opt out of sale or sharing

  • Limit certain uses of sensitive personal information

  • Receive equal service and pricing when exercising privacy rights

To exercise an applicable right, contact us at:

support@the-foldie.com

During the preceding 12 months, we may have collected the categories of information described in Section 3.

We may have used those categories for the purposes described in Section 4 and disclosed them to the recipients described in Section 7.

14. European and UK Privacy Rights

Individuals in the European Economic Area and United Kingdom may have the right to:

  • Access personal information

  • Correct inaccurate information

  • Request deletion

  • Restrict processing

  • Object to processing

  • Receive portable data

  • Withdraw consent

  • Lodge a complaint with a supervisory authority

You may have the right to object to processing based on legitimate interests and to object at any time to processing for direct marketing.

To exercise these rights, contact:

support@the-foldie.com

You may also lodge a complaint with the data-protection authority in your country of residence, place of work or the place where an alleged infringement occurred.

15. Children’s Privacy

Our website, products and services are intended for adults and are not directed to children.

We do not knowingly collect personal information from children under 16.

If we learn that a child under 16 has provided us with personal information without appropriate authorisation, we will take reasonable steps to delete it.

Contact us at support@the-foldie.com if you believe a child has provided personal information to us.

16. Marketing Choices

You may unsubscribe from promotional emails by selecting the unsubscribe link in an email.

Even after opting out of promotional messages, we may continue sending non-promotional communications concerning:

  • Your orders

  • Shipping and delivery

  • Returns and refunds

  • Account security

  • Customer-support requests

  • Changes to our policies

  • Other service-related matters

Text-message marketing, where offered, will be subject to the terms and opt-out instructions presented when you subscribe.

17. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, products or services.

We are not responsible for the privacy, security or content practices of third parties.

This Privacy Policy applies only to personal information processed by The Foldie®.

We encourage you to review the privacy policy of a third party before providing information or using its services.

18. Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect changes in:

  • Our business practices

  • Our products and services

  • Technology

  • Applicable laws

  • Regulatory requirements

When we make changes, we will update the “Last updated” date at the beginning of this policy.

Where required by applicable law, we will provide additional notice or request consent before material changes take effect.

19. Contact Us

For questions, concerns or privacy requests, contact:

The Foldie, Inc.
Business address: 251 Little Falls Drive, Wilmington, Delaware, United States
Email: support@the-foldie.com
Representative: The Foldie, Inc.